Trust & Safety

Understanding the Revuoo Score

Published on July 5, 2025

What is the Revuoo Score?

The Revuoo Score is a sophisticated, algorithm-driven rating that distills all aspects of a business's customer feedback into a single, comprehensive metric. Unlike a simple average star rating, it reflects a deeper level of trust and operational excellence.

How is the Revuoo Score Calculated?

Our advanced algorithm considers a multitude of factors to ensure the score is fair, balanced, and representative:

Star Ratings: The numerical ratings customers provide are a foundational component.

Review Volume & Freshness: Businesses with a consistent flow of recent reviews are generally seen as more active and current. Older reviews gradually have less weight.

Review Verification Status: Reviews marked as "Revuoo Verified Purchase" (where proof of transaction is provided) carry significantly more weight, as they demonstrate proven customer experiences.

AI-Powered Sentiment Analysis: Our intelligent AI analyzes the language within reviews, identifying positive, negative, and neutral sentiments across various topics (e.g., "customer service," "product quality," "delivery speed"). This provides nuance beyond just the star rating.

Business Responsiveness: How quickly and effectively a business responds to reviews (both positive and negative) is a key indicator of customer care.

Review Recency & Consistency: Sudden spikes or drops in review activity that seem unnatural are flagged and factored in.

Why the Revuoo Score Matters:

  • For Consumers: It offers a quick, reliable indicator of a business's overall reliability. It helps you make more informed decisions, knowing you're seeing a nuanced reflection of real customer experiences.
  • For Businesses: It provides a clear, actionable metric for reputation management. By understanding how the score is calculated, businesses can focus on areas (e.g., increasing verified reviews, improving response times, addressing specific sentiment topics) that directly impact their trust rating and, ultimately, their customer acquisition.
  • For Trust: It's a cornerstone of Revuoo's commitment to transparency and authenticity. It helps us surface truly trustworthy businesses and provides clarity in a world of potentially biased information.

The Revuoo Score is continually updated to reflect the most current customer experiences, ensuring it remains your most reliable guide to smart decisions.